ecommerce · Aug 10, 2026
15/100 Sparse
Scores higher than 7% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 19%.
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 15 · mobile 15.
Walk 330 links on the entry page, 317 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionTarget : Expect More. Pay Less.
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
Homepage
Up to 40 percent off
$15 Target ◎GiftCard
30 percent off
Save on dorm snacks
Save on campus essentials—get it today!
First-day essentials—delivered today!
The first signs of fall
women’s & men’s tees, tanks & bottoms*+7 more, not shown
Ship to 10025
Upper West Side 98th and Columbus
search
Shop college deals
Add to cart
Shop school picks
Shop offer
replay
Sign up
Feedback+2 more, not shown
$15
$50
$6.00
$8.00
$99.99
$189.99
$28.00
$35.00+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$8.00 / $189.99 / $35.00 / $399.99 / $133.99 / $6.00 / 30% off
Free shipping
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 12 measured checks need work1 could not be measured — not counted either way
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
29 images are shipped at more than 2x the width shown.
“shoes138082-180815_1534367019693” is 400px wide, displayed at 163px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
3 fields use type="text" for email or phone. mobile keyboards will not adapt.
“email-address”, “email-address”, “email-address”
FixUse type="email" / type="tel" so phones show the right keyboard.
158 of 389 interactive targets are under 44×44px on mobile.
smallest: “Target home” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:At least 0.6 MB across 145 measurable resources, but 752 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
