ecommerce · Aug 15, 2026
60/100 Partial
Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 98%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 70 · mobile 50.
Walk 39 links on the entry page, 27 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEight Sleep | The Intelligent Bed Cooling System
Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.
Designed for deep sleep. Personalized to you.
Sleep changed.
Life changed.
A sleep system designed for deeper recovery, on any bed
Temperature
Elevation
Sound
The best sleep you've ever had
Driven by ambition. Validated by science.+8 more, not shown
SIGN UP FOR $100 OFF THE POD →
POD OWNER LOGIN
Shop the Pod
Discover the Pod
Temperature
Elevation
Sound
View more reviews
Hot sleepers
Couples+2 more, not shown
$100
$800
$72.21
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$1.64/day
Free shipping
(4.5 stars) • 30,215 reviews
Apple Pay
30,215 reviews
641 review elements
FAQs Can I finance my purchase? Why do I need an Autopilot Plan? Can I buy the Pod without
StandardEnhancedNEWEliteDynamic temperatureVibration and the
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion9 of 19 measured checks need work
75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Shop the Pod” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 10px (base ~13px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
1 of 4 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 8.9 MB across 134 measurable resources. 224 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
940 images are shipped at more than 2x the width shown.
“Base-1-Mobile_fa7cas.png” is 1803px wide, displayed at 366px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
191 of 250 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
59 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:32 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:28 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 641 review elementsrisk removal
p2: FAQs Can I finance my purchase? Why do I need an Autopilot Plan? Can I buy the Pod withoutoffer framing
p3: $1.64/dayproof above the fold
p2: (4.5 stars) • 30,215 reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
