ecommerce · Aug 15, 2026
60/100 Partial
Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 94%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 60 · mobile 60.
Walk 84 links on the entry page, 73 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionMUD\WTR™: Mushroom Coffee and Alternatives for Focus & Immune Support
MUD\WTR is a certified-organic coffee alternative with over 60,000 5-star reviews, filled with adaptogenic mushrooms and quality ingredients. With just a fraction of the caffeine of coffee, MUD\WTR provides natural energy & focus.
Fuel For Your Mind & Body
Energy & Focus Blends
Protein Blends
Calm Blends
Pumpkin Spice Latte
Approved By Leaders
Join The Movement
Read Our Reviews
Common Questions+8 more, not shown
Play
Taste
Benefits
Caffeine
Focus
Is everything organic?
Does it have caffeine?
What mushrooms do you use?
What does it taste like?
How do you make it?+2 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion43% off
$1.14 /serving
free shipping
Over 60,000 Verified Five Star Reviews
28 review elements
Common Questions
30-day Guarantee
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 17 measured checks need work
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Swiss Water Decaf Coffee” at 1:1 (24px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 14.9 MB across 669 measurable resources. 1260 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
43 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
111 images are shipped at more than 2x the width shown.
“Frame11612.png?v=1781191332&width=1534” is 1492px wide, displayed at 649px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
257 of 512 interactive targets are under 44×44px on mobile.
smallest: “Cart has 0 items. Press button” at 20×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 of 170 content images (1%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:6 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 28 review elementsrisk removal
home: 30-day Guaranteeoffer framing
home: 43% offproof above the fold
home: Over 60,000 Verified Five Star Reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
