ecommerce · Jul 11, 2026
80/100 Strong
Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 94%.
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 13 that apply to an ecommerce funnel. Per device: desktop 80 · mobile 80.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$31.00 +1 more · SAVE 15% · subscription · 2 weeks · 5 proof points
$26.35 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$26.35 · subscription · 2 weeks · 1 proof point
$31.00 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$31.00 +1 more · SAVE 15% · subscription · 2 weeks · 5 proof points
$26.35 +1 more · 20% OFF · subscription · 2 weeks · 5 proof points
$26.35 · subscription · 2 weeks
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPupGum ✨ Kiss Dog Breath Goodbye
PupGum is a first-of-its-kind chew with ingredients clinically proven to tackle dog breath at the source.
PUPGUM
PupGum ✨ Kiss Dog Breath Goodbye
0 items in your cart Open Cart
0 items in your cart
SHOP PUPGUM
Previous
Next
Breath chews for dogs weighing 5-15LBS
BREATH CHEWS FOR SMALL DOGS
Breath chews for dogs weighing 16-40LBS
BREATH CHEWS FOR MEDIUM DOGS
Breath chews for dogs weighing 41+ LBS+2 more, not shown
$31.00
$26.35
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$31.00 / 20% OFF
Free shipping
every 2 weeks
proof in first viewport
express wallet (embedded)
924 reviews
review widget
Is PupGum actually gum?
FREE Mystery Tote 07/08/2026 Nicole
30-DAY GUARANTEE
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 11 measured checks need work
89% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Back to finalize order” at 1.72:1 (14px, #85c1ea on #e7f3fb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
154 of 259 interactive targets are under 44×44px on mobile.
smallest: “More information about how you” at 18×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
54 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:This funnel: 89% of text passes AA · top corpus funnels average 93%.
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: review widgetrisk removal
home: 30-DAY GUARANTEEoffer framing
home: $31.00 / 20% OFFproof above the fold
pdp: proof in first viewport
Checkout carries the Second Sale playbook’s subscription-default lever (the funnel behind it is unobservable from a crawl)
cart: every 2 weeks
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
