ecommerce · Aug 15, 2026

legionathletics.com

70/100 Partial

Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 98%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 70 · mobile 70.

Walk 347 links on the entry page, 297 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

7 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
3 more tactics detected 7 → 10 across 7 scans since 2026-07-18. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 7 tactics 2026-07-18
  2. 10 tactics 2026-07-29
  3. 10 tactics 2026-07-30
  4. 10 tactics 2026-08-02
  5. 10 tactics 2026-08-03
  6. 10 tactics 2026-08-05
  7. 10 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
8 tactics

$20 +15 more  ·  save 30%  ·  subscription  ·  4 proof points

ReviewsSubscriptionTrust badgesPressFree shippingLogo wallUsage proofExpress pay
Products
02

Products

▼ thinnest
6 tactics

$20 +24 more  ·  save 30%  ·  subscription  ·  5 proof points

ReviewsSubscriptionTrust badgesFree shippingLogo wallExpress pay
Shop
03

Shop

7 tactics

$20 +24 more  ·  save 30%  ·  subscription  ·  4 proof points

ReviewsSubscriptionFAQTrust badgesFree shippingLogo wallExpress pay
Reviews
04

Reviews

7 tactics

$20  ·  save 30%  ·  subscription  ·  3 proof points

Sticky CTAReviewsSubscriptionTrust badgesFree shippingLogo wallExpress pay

In their own words

43 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Natural Science-Based Sports Supplements | Legion
Meta description
Natural, science-based sports supplements. Shop pre-workout, post-workout, fat burners, protein powder, multivitamins, and more at Legion.
Headline
You don't need supplements to build muscle, burn fat, and stay healthy. But the right ones can help.
Section headings
You don’t need supplements to build muscle, lose fat, and get healthy. But the right ones can help.Cookie PreferencesSome of our most popular products for getting fitter, stronger, and healthier.The #1 brand of naturally sweetened and flavored sports supplements.Trusted by scientists, doctors, and everyday fitness folk alike.Dr. Bill Campbell, PhDDr. Spencer Nadolsky, MDSal Di Stefano, Justin Andrews, and Adam Schafer+5 more, not shown
Buttons and links
×SearchShop NowSign UpSubscribe NowSubscribe & SaveTrack My Order
Prices on the page
$20$64.99$45.49$49.99$34.99$44.99$31.49$29.99+8 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of legionathletics.com
Nav1% down the page
Logos section of legionathletics.com
Logos4% down the page
Pricing section of legionathletics.com
Pricing16% down the page
Comparison section of legionathletics.com
Comparison65% down the page
Footer section of legionathletics.com
Footer92% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$64.99”
Rating element
Rating“416 Reviews”
Guarantee element
Guarantee“100% Money-Back Guarantee”

What we found

10 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity2 of 4

Anchors the price against a higher original $64.99 / $49.99 / $44.99 / $29.99 / save 30%
Offers free shipping Free Shipping

Action path2 of 2

Puts proof in the first viewport 55,000+ Five-Star Reviews
Offers one-tap wallet checkout express wallet button

Trust & proof3 of 3

Repeats proof across the funnel 12,118 Reviews
Displays a wall of customer reviews review widget
Backs the purchase with a money-back guarantee also shown under Risk reversal & urgency

Friction reduction3 of 3

Answers buyer objections What workout supplements should I take?
Offers one-tap wallet checkout also shown under Action path
Offers free shipping also shown under Offer clarity

Risk reversal & urgency1 of 2

Backs the purchase with a money-back guarantee Money-Back Guarantee

What we didn’t find

5 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 15 applicable

Us-vs-them comparison 332 of the 1,968 funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

19 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 19 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

68% of measurable text passes WCAG AA. 4+ runs fail.

worst: “10” at 2.01:1 (14px, #27a2ff on #dddddd). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

6 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 12.5 MB across 267 measurable resources. 689 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

84 images are shipped at more than 2x the width shown.

“saledesk.jpg” is 4697px wide, displayed at 688px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

622 of 922 interactive targets are under 44×44px on mobile.

smallest: “×” at 15×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing9

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Image alt text

13 of 155 content images (8%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

a11y:image-alt-text
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

18 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

1087 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 8 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear3

Mobile viewport · Language declared · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: review widgetrisk removal home: Money-Back Guaranteeoffer framing home: $64.99 / $49.99 / $44.99 / $29.99 / save 30%proof above the fold p4: 55,000+ Five-Star Reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#27a2ff
accent#27a2ff
bg#ffffff
surface#f8f8f8
text#333333
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog29px
A subheading in their voice26px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
24pxAa
26pxAa
29pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
proxima-nova · Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
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