ecommerce · Aug 24, 2026

sweatdecks.com

25/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 43%.

3 conversion tactics detected
3 pages captured
12 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.26.0 on 2026-08-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 25.

Walk 91 links on the entry page, 74 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

ReviewsFAQTrust badgesLogo wall

Collections

3 tactics

$3,000 +16 more · 1 proof point

FAQFree shippingLogo wall

Cart

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Saunas, Cold Plunges & Wellness | SweatDecks
Meta description: Shop premium saunas, cold plunge tubs, and outdoor wellness equipment at SweatDecks. Transform your backyard into a personal wellness retreat.
Headline: Premium Saunas, Cold Plunges & Everything In Between
Section headings: Your cart is currently empty.We use cookiesShop Our CollectionsTransform Your Backyard into a Luxurious OasisWhat Our Customers SayBefore & AfterHow it worksFind a Sauna & Cold Plunge Installer Near You
Buttons and links: SAUNAS SAUNASHEATERS HEATERSSTEAM STEAMACCESSORIES ACCESSORIESSHOWERS SHOWERSSearch Login CartSearchCartOUR STORYRead More+2 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of sweatdecks.com — **Hero**1% down the page

FAQ section of sweatdecks.com — **FAQ**76% down the page

Footer section of sweatdecks.com — **Footer**87% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 4

Offers free shipping Free shipping

Trust & proof1 of 3

Displays a wall of customer reviews 30 review elements

Friction reduction2 of 3

Answers buyer objections What is Sweat Decks? What areas do you service? Why should we buy from Sweat Decks?

Offers free shipping also shown under Offer clarity

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked

Express wallets 31 of the 185 ecommerce funnels we checked

Money-back guarantee 31 of the 185 ecommerce funnels we checked

Proof at every step 27 of the 185 ecommerce funnels we checked

Countdown / urgency timer 15 of the 185 ecommerce funnels we checked

Per-unit price anchor 9 of the 185 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

80% of measurable text passes WCAG AA. 4+ runs fail. 25% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Saunas” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

44 images are shipped at more than 2x the width shown.

“SaunaLife-E6W-Sauna-Barrel-10.2025-1.jpg” is 1440px wide, displayed at 415px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

181 of 243 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

45 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

27 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 4.6 MB across 285 measurable resources, but 511 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#5d0000

accent#5d0000

bg#ffffff

surface#fafafa

text#333333

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog32px

A subheading in their voice26px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

20pxAa

25pxAa

26pxAa

32pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel