ecommerce · Aug 25, 2026
35/100 Sparse
Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 66%.
Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 35 · mobile 35.
Walk 155 links on the entry page, 120 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionStripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
Financial infrastructure to grow your revenue. Accept payments, offer financial services, and implement custom revenue models—from your first transaction to your billionth.
Flexible solutions for every business model.
Get Stripe product recommendations
The backbone of global commerce
Powering businesses of all sizes.
Reliable, extensible infrastructure for every stack.
What’s happening
Accept and optimize payments globally—online and in person
Enable any billing model+6 more, not shown
Products
Solutions
Developers
Resources
Pricing
Guide me
Sign in Sign in Contact sales
Sign in Sign in
Sign in
Contact sales+2 more, not shown
$5.46
€26.89
¥5,000
$5.50
$0.55
$0.51
€22.60
€4.29+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10% off
express wallet button
32 testimonials
How are payment fees calculated? Will I be charged tax? Are there additional fees for refu
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 18 measured checks need work1 could not be measured — not counted either way
87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Building the economic infrastructure for AI” at 1:1 (48px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 8px (base ~32px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
50 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
154 images are shipped at more than 2x the width shown.
“Book_cover-3.png?w=592&fm=webp&q=90” is 1440px wide, displayed at 296px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
1040 of 1216 interactive targets are under 44×44px on mobile.
smallest: “Stripe homepage” at 60×25px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
8 of 76 content images (11%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:30 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:22 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 1.8 MB across 415 measurable resources, but 423 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
