ecommerce · Aug 3, 2026

store.google.com

30/100 Sparse

Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 55%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 30.

Walk 296 links on the entry page, 287 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 5 conversion tactics detected since 2026-08-02.
  1. 5 tactics 2026-08-02
  2. 5 tactics 2026-08-03

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$999 +12 more  ·  subscription  ·  1 proof point

Trust badgesPressFree shippingLogo wall
Magazine
02

Magazine

▼ thinnest
2 tactics

subscription

Trust badgesLogo wall
Product
03

Product

▲ strongest
5 tactics

$999 +18 more  ·  subscription  ·  1 proof point

ComparisonFAQTrust badgesFree shippingLogo wall
Category
04

Category

4 tactics

$1,799 +6 more  ·  subscription

ComparisonFAQTrust badgesLogo wall

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Google Store for Google Made Devices & Accessories
Meta description
Shop the latest made by Google devices including the Pixel 10 series phones, the latest Pixel Watch, Fitbit and Google Nest devices at Google Store!
Headline
Google Store for Google Made Devices & Accessories
Section headings
Why buy on the Google Store.Google Pixel 11. Pre‑order August 12.Popular on the Google Store.Discover the world of Pixel.Google Pixel 10 Pro and Pro XLGoogle Pixel 10Google Pixel 10aGoogle Pixel 10 Pro Fold+6 more, not shown
Buttons and links
Skip NavigationSign in and SaveSign in and sign upBuyTracking an order
Prices on the page
$999$1,799$799$424$499$75$349.99$229+5 more, not shown

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$499”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity2 of 4

Anchors the price against a higher original $499
Offers free shipping Free shipping

Friction reduction2 of 3

Answers buyer objections Frequently asked questions.
Offers free shipping also shown under Offer clarity

Value reinforcement1 of 3

Compares itself against alternatives comparison table:

What we didn’t find

10 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 15 applicable

Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work

Body text size

type:body-text-size

Smallest body text is 11px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.11×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Named controls

a11y:named-controls

4 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 8.9 MB across 211 measurable resources. 643 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

36 images are shipped at more than 2x the width shown.

“D93LpE5G1J_UNtPaod5Zr1dlJkRXi68DM6NVI-dR” is 1480px wide, displayed at 350px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

243 of 459 interactive targets are under 44×44px on mobile.

smallest: “Search the Google store” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

27 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#e0e6db
accent#e0e6db
bg#ffffff
surface#f9f9f9
text#191c1d
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
20pxAa
24pxAa
40pxAa
48pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
Google Sans Flex
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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