Body text size
type:Smallest body text is 10px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
ecommerce · Aug 9, 2026
startupspotlight.co
0/100 Sparse
Fewer than 1% of 577 entry-page captures we have measured scored lower.
Walk 38 links seen, 33 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 0 · mobile 0.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
5 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Discover Trending Micro-Startups
- Meta description
Handpicked list of the best micro-startups. Curated by humans & updated weekly.
- Headline
Give your startup the spotlight it deserves.
- Section headings
TODAY'S 10
- Buttons and links
Buy Sell Startups
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Anchor / strikethrough pricing
98 of the 185 ecommerce funnels we checked
On-page review wall
91 of the 185 ecommerce funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:61% of measurable text passes WCAG AA. 4+ runs fail.
worst: “363 listed” at 2.69:1 (12px, #969ca9 on #fcfcfd). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“healthchecks.io” is 128px wide, displayed at 26px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:33 of 45 interactive targets are under 44×44px on mobile.
smallest: “AI56” at 30×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fcfcfd
accent#fcfcfd
bg#fcfcfd
surface#ffffff
text#575c67
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog15px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa620
Aa650
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
