ecommerce · Aug 3, 2026
15/100 Sparse
Scores higher than 7% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 19%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Walk 126 links on the entry page, 114 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKinovi: AI Video Studio & Multi-Model API
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$0.0707
$0.1345
$0.0895
$0.1614
$0.1884
$0.3034
$0.2261
$0.3628+17 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$0.1345 / $0.1614 / $0.3034 / $0.3628 / $0.6820 / $0.8184 / Save 47%
FAQ
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 18 measured checks need work1 could not be measured — not counted either way
Smallest body text is 9px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 of 2 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
48 images are shipped at more than 2x the width shown.
“J6p_FOAkIeA.jpg” is 1280px wide, displayed at 144px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email”
FixUse type="email" / type="tel" so phones show the right keyboard.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 3.5 MB across 262 measurable resources, but 256 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
