ecommerce · Aug 5, 2026

screenotter.com

25/100 Sparse

Scores higher than 43% of 577 entry-page captures we have measured.

Walk 8 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20 on 2026-08-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 25.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$19 +2 more  ·  subscription  ·  1 proof point

FAQTrust badges

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
ScreenOtter — Cinematic Screen Recordings, Without the Editing
Meta description
ScreenOtter automatically zooms into every click so your recordings feel intentional — not like raw footage. No editing required.
Headline
Cinematic screen recordings — without the editing.
Section headings
Everything you need. Nothing you don't.Three steps to a cinematic recording.Simple, honest pricing.Common questions.Start recording like a pro — today.Word-by-word subtitles, generated automaticallySpeed through the boring typing partsShow every shortcut as you press it+5 more, not shown
Buttons and links
Auto-zoomAdd a WebcamCursor HighlightsEasy ShareWhat macOS version do I need?Is this really a one-time payment?What's your refund policy?Can I use this for commercial projects?DownloadBuy Now
Prices on the page
$19$59$19.

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“Regular price $59”
Guarantee element
Guarantee“30-day money-back guarantee, no questions asked”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 4

Anchors the price against a higher original $59

Trust & proof1 of 3

Backs the purchase with a money-back guarantee also shown under Risk reversal & urgency

Friction reduction1 of 3

Answers buyer objections What macOS version do I need? ScreenOtter requires macOS 13 Ventura or later. It's optimiz

Risk reversal & urgency1 of 2

Backs the purchase with a money-back guarantee 30-day money-back guarantee

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see12 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 12.0 MB across 18 measurable resources. 14 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

20 of 35 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ff9f0a
accent#ff9f0a
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog72px
A subheading in their voice60px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
72pxAa
96pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Instrument Serif · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls