ecommerce · Aug 9, 2026

sample.audio

20/100 Sparse

Scores higher than 36% of 577 entry-page captures we have measured.

Walk 6 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 20 · mobile 20.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$129 +2 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesLogo wall

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sample | Search your sound library in your own words
Meta description
Search your audio sample library in plain English, refine results, blend references, and find the right sound faster with Sample.
Headline
SAMPLE
Section headings
FROM FOLDER DIGGING TO SOUND DISCOVERYSTOP WASTING TIME BROWSINGFREQUENTLY ASKED QUESTIONSSTOP DIGGING. START FINDING.sample.SAMPLE FOR WINDOWSYOU’RE ON THE LISTSEARCH SOUNDS+7 more, not shown
Buttons and links
MUSICFOLEYFILM & TVGAME AUDIOSOUND DESIGNmenusettingsFILTERS expand_moreplay_arrowfavorite_border+2 more, not shown
Prices on the page
$129$50$179

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of sample.audio
Nav0% down the page
Hero section of sample.audio
Hero0% down the page
FAQ section of sample.audio
FAQ72% down the page
Footer section of sample.audio
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“14-day money-back guarantee”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Trust & proof1 of 3

Backs the purchase with a money-back guarantee also shown under Risk reversal & urgency

Friction reduction1 of 3

Answers buyer objections WHAT ARE THE SYSTEM REQUIREMENTS?

Risk reversal & urgency1 of 2

Backs the purchase with a money-back guarantee 14-day money-back guarantee

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see13 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail. 23% of text was unmeasurable (over images/gradients). not counted either way.

worst: “settings” at 4.16:1 (16px, #64748b on #0a0a0a). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 9px (base ~19px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

1 of 1 form fields have no label.

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

18 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Tap-target size (mobile)

mobile:tap-target-size-mobile

45 of 52 interactive targets are under 44×44px on mobile.

smallest: “MUSIC” at 57×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.7 MB across 16 measurable resources, but 4 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#00ffff
accent#00ffff
bg#e8e8e8
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox112px
Jumps over the lazy dog42px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
42pxAa
112pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Syncopate · Space Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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