Body text size
type:Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$900 +16 more
ecommerce · Aug 10, 2026
royalcaribbean.com
20/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 35%.
How this was measured
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 20 · mobile 20.
Walk 235 links on the entry page, 205 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 4 conversion tactics detected since 2026-08-09.
- 4 tactics 2026-08-09
- 4 tactics 2026-08-10
The funnel, frame by frame
2 steps walkedIn their own words
48 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cruises - Amazing Cruises and Cruise Deals | Royal Caribbean Cruises
- Meta description
Cruise to unforgettable destinations with Royal Caribbean. Save with the best cruise deals and packages to the Caribbean and the Bahamas. Start your dream vacation with a cruise to Alaska, the Mediterranean, Mexico, or the South Pacific.
- Headline
Royal Caribbean Cruises
- Section headings
Explore short Caribbean getaways
Perfect Day CocoCay
Legend of the Seas
Last minute cruise deals
Royal ONE™ Visa Signature® Cards
Vacation planning made easy
UTOPIA OF THE SEAS
NEWEST. BOLDEST. BEST.
+8 more, not shown- Buttons and links
skip to main content
Cruises
Destinations
Ships
Deals
Loyalty
Manage my cruise
Contact us
Shop now
Any date
+2 more, not shown- Prices on the page
$900
$150
$258
$406
$576
$630
$449
$399
+9 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 3
Displays a wall of customer reviews
5 review elements
Friction reduction1 of 3
Answers buyer objections
FAMILY CRUISE FAQS Planning a family vacation? Here’s everything you need to know about fa
Risk reversal & urgency1 of 2
Runs a visible countdown timer
Sale ends in 21 Hrs : 55 Min : 50 Sec
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Anchor / strikethrough pricing
98 of the 185 ecommerce funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work
Text contrast (WCAG AA)
contrast:76% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Why Cruising is the Best Way to” at 1:1 (27px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Render-blocking resources
weight:36 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:26 images are shipped at more than 2x the width shown.
“2025-best-cruise-line-overall-stack-whit” is 1280px wide, displayed at 253px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:154 of 267 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing8
Line length
17 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
43 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0071ed
accent#0071ed
bg#ffffff
surface#f7f8f9
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog72px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
20pxAa
24pxAa
28pxAa
32pxAa
48pxAa
72pxAa
80pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Proxima Nova Regular
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
