ecommerce · Aug 9, 2026

puremidi.com

5/100 Sparse

Scores higher than 3% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 7%.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 5 · mobile 5.

Walk 37 links on the entry page, 31 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$4.99 +5 more

FAQTrust badgesNo card
Pricing
02

Pricing

3 tactics

$4.99 +5 more

FAQTrust badgesNo card

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI MIDI Converter, Free Online | PureMIDI
Meta description
PureMIDI is a free AI MIDI converter for audio, MP3, WAV, sheet music PDFs, and authorized YouTube clips. Export editable MIDI online for any DAW.
Headline
AI MIDI Converter, Free Online
Section headings
Choose what you want to convertHear what PureMIDI actually returnsA practical MIDI toolkit Built for real music workflowsAll MIDI toolsWhat PureMIDI does and why it mattersFrequently asked questions about audio and sheet music to MIDIHow It Works Convert music to MIDI in 4 stepsPricing+7 more, not shown
Buttons and links
ConvertersToolsENLoginChoose fileRecord audioPlay sourcePlay MIDITry Audio to MIDISign in to buy+2 more, not shown
Prices on the page
$4.99$0.166$9.99$0.100$19.99$0.067

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of puremidi.com
Nav1% down the page
Hero section of puremidi.com
Hero1% down the page
FAQ section of puremidi.com
FAQ39% down the page
Pricing section of puremidi.com
Pricing66% down the page
Footer section of puremidi.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card required”

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 3

Answers buyer objections Which file formats can I convert to MIDI on PureMIDI? +

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 11 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

85 of 127 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

19 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

16 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable2

Text contrast (WCAG AA)

All 12 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.9 MB across 92 measurable resources, but 58 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0a0f0d
accent#0a0f0d
bg#0a0f0d
surface#0a0f0d
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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