ecommerce · Aug 3, 2026
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 55%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 30.
Walk 63 links on the entry page, 56 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPeak Design | Peak Design Official Site
Everyday bags, travel bags, camera accessories: as leaders in carry, we design gear that helps you transport and manage your stuff. We're 100% crowdfund...
Peak Design Homepage
VISIT A PD STORE
SUBSCRIBE TO NEWSLETTER
ABOUT
SUPPORT
SHOP
COOKIES?
Privacy Preference Center
Manage Consent Preferences+1 more, not shown
Camera Gear
Luggage
Bags
Mobile
Wallets
Sale
Support
BACK THE KICKSTARTER
CAMPAIGN VIDEO
CAMERA GEAR TRAVEL EVERYDAY OUTDOOR MOBILE WALLETS MOTO+2 more, not shown
$149
$79.95
$84.95
$899.95
$44.95
$49.95
$599.95
$139.95+1 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$54.95
free shipping
CAPTURE 4.8 (1518) 4.8 out of 5 stars. 1518 reviews
11 review elements
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
At least 27.5 MB across 559 measurable resources. 738 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
37 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
58 images are shipped at more than 2x the width shown.
“Capture_Clip_Plate_all_colors.jpg?v=1762” is 1440px wide, displayed at 332px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
308 of 410 interactive targets are under 44×44px on mobile.
smallest: “Skip to main content” at 40×11px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:44 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
