ecommerce · Aug 9, 2026

newsletter.marclou.com

0/100 Sparse

Fewer than 1% of 1,391 multi-step funnels we have measured scored lower, and the same is true among the 157 ecommerce funnels in that group.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 0 · mobile 0.

Walk 101 links on the entry page, all walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
1 tactic

$0 +7 more

Logo wall
T
02

T

1 tactic

$1 +4 more  ·  subscription

Logo wall
Subscribe
03

Subscribe

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Just Ship It | Newsletter for Solopreneurs
Meta description
How to find startup ideas, launch fast, and get profitable. Join 29,000+ Solopreneurs
Headline
Just Ship It
Section headings
How I would learn to code in 2025 (if I could start over)Design beautiful websites to sell your product — HeadlinesHow to get your 1st customerWhy you won’t find good startup ideasMy solopreneur story: $0 to $65,000/month in 2 yearsDitch your free plan31 Principles of a Viral ProductI grew a SaaS to $1M
Buttons and links
LoginSubscribeAudienceMarketingMindsetProductDesignPersonalFirst BackNext Last
Prices on the page
$0$65,000$5$0.15.$0,$1$1,032,000$20,378

Sections

1 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Footer section of newsletter.marclou.com
Footer94% down the page

What we didn’t find

15 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see15 of 15 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

75% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Marketing” at 1.05:1 (12px, #f9fafb on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~48px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Oversized images

weight:oversized-images

42 images are shipped at more than 2x the width shown.

“Fun.png” is 1200px wide, displayed at 80px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

90 of 211 interactive targets are under 44×44px on mobile.

smallest: “beehiiv” at 35×11px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Form labels

5 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

96 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.6 MB across 122 measurable resources, but 226 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffbe18
accent#ffbe18
bg#ffffff
surface#f9fafb
text#222222
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
20pxAa
24pxAa
36pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Bricolage Grotesque
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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