ecommerce · Aug 3, 2026
28/100 Sparse
Scores higher than 54% of 577 entry-page captures we have measured.
Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 25.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionNative Deodorant | Clean. Simple. Effective.
Native Deodorant: Aluminum & Paraben-Free Deodorant, Hair Care & Body Care. Vegan & Cruelty-Free. 150,000+ 5-Star Reviews. Free Shipping for $15+.
Native
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CARE THAT’S CLEAN, SIMPLE & EFFECTIVE
SHOP BY CATEGORY
WE GET IT — YOU LIKE SMELLING GOOD
MY LOYALTY PROGRAM
Your cart is empty
Subtotal+3 more, not shown
SHOP DRY SHAMPOO
NEW ARRIVALS
BEST SELLERS not selected
BEST SELLERS
LIMITED EDITION not selected
LIMITED EDITION
3 options
ADD TO CART
13 options
17 options+2 more, not shown
$35
$55
$13.00
$33.00
$26.40
$47.00
$37.60
$15.00+4 more, not shown
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$33.00 / $47.00 / SAVE 25%
FREE SHIPPING
150,000+ FIVE STAR REVIEWS
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work
84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “NEW ARRIVAL” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
At least 5.5 MB across 288 measurable resources. 162 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
19 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
16 images are shipped at more than 2x the width shown.
“image00-Deodorant_Stick-Coconut_Vanilla-” is 500px wide, displayed at 117px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
143 of 234 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 10×10px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:32 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
