ecommerce · Aug 3, 2026

moonreading.com

13/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 43%.

3 conversion tactics detected
2 pages captured
11 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.15 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 0.

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Dates

▼ thinnest

0 tactics

no named tactics detected on this step

Store

▲ strongest

3 tactics

$47 +1 more · 1 proof point

ReviewsTrust badgesLogo wall

In their own words

4 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Important Dates for August, 2026
Meta description: Healing Dreamscape Meditation by Moon Reading
Headline: MoonReading
Section headings: Your name came through twice in his reading...

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$47”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 4

Anchors the price against a higher original $47

Trust & proof2 of 3

Displays a wall of customer reviews 6 testimonials

Backs the purchase with a money-back guarantee also shown under Risk reversal & urgency

Risk reversal & urgency1 of 2

Backs the purchase with a money-back guarantee 60 day money back guarantee

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see12 of 15 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Free shipping 72 of the 185 ecommerce funnels we checked

Express wallets 31 of the 185 ecommerce funnels we checked

Proof at every step 27 of the 185 ecommerce funnels we checked

Countdown / urgency timer 15 of the 185 ecommerce funnels we checked

Per-unit price anchor 9 of the 185 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail. 44% of text was unmeasurable (over images/gradients). not counted either way.

worst: “This is what he saw about you. Please take a look” at 3.98:1 (18px, #007bff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

66 of 150 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 2.8 MB across 50 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Body text size · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#2a2e70

accent#2a2e70

bg#2a2e70

surface#2a2e70

text#212529

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox32px

Jumps over the lazy dog24px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

32pxAa

WEIGHTS

Aa400

Aa700

FAMILIES

Nunito

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel