Body text size
type:Smallest body text is 10px (base ~21px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Free Member Tools.Html
3 tactics
ecommerce · Aug 9, 2026
mikesullytools.com
8/100 Sparse
Scores higher than 32% of 577 entry-page captures we have measured.
Walk 112 links seen, 95 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 15 · mobile 0.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Member Tools Review | MikeSullyTools
- Meta description
Review eight free member tools, 3 shared weekly uses, Monday reset rules, and the Document or Creator Tools credits used after the free balance reaches zero.
- Headline
Free Member Tools Review
- Section headings
Eight tools included in the weekly allowance.
What happens after your 3 free uses?
Plan shared member uses when the job has more than one step.
Need paid AI, enhancement, or document work too?
Free member tools FAQ.
PDF & Word Converter
Voiceover Recorder
UTM & QR Builder
+5 more, not shown- Buttons and links
Buy Credits
Review eligible tools
Sign in or view balances
Open Campaign Studio
▴
▾
Consent Settings
Support Chat Agent
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 3
Displays a wall of customer reviews
6 review elements
Friction reduction1 of 3
Answers buyer objections
How do the 3 shared member uses work? Verified members receive 3 total core uses at the we
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Anchor / strikethrough pricing
98 of the 185 ecommerce funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work
Named controls
a11y:42 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:150 of 152 interactive targets are under 44×44px on mobile.
smallest: “MikeSullyTools Portal” at 146×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
3 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4be09a
accent#4be09a
bg#ffffff
surface#eaf2ff
text#aeb9ca
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox82px
Jumps over the lazy dog39px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
21pxAa
39pxAa
82pxAa
WEIGHTS
Aa400
Aa700
Aa750
Aa760
Aa850
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
