ecommerce · Aug 25, 2026
15/100 Sparse
Scores higher than 7% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 19%.
Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 15 · mobile 15.
Walk 37 links on the entry page, 29 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionMess Arts
MessArts is a community minded visual arts education program for all ages. We facilitate a collaborative studio environment which balances rigor and play. MessArts teaching makes fine arts and craft approachable in order to enrich and challenge our understanding of art.
Just added to your cart
Mess Arts
Support our programs
TESTIMONIALS
SUBSCRIBE TO OUR NEWSLETTER
CURRENCY
FALL 2026
SPRING 2027
Search
About
Programs
OUR PROGRAMS
DONATE TODAY
SUBSCRIBE
USD $
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionexpress wallet button
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 11 measured checks need work1 could not be measured — not counted either way
Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
60 of 68 interactive targets are under 44×44px on mobile.
smallest: “Search” at 42×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 3.5 MB across 316 measurable resources, but 329 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
