ecommerce · Aug 17, 2026

logofolio.com

0/100 Sparse

Fewer than 1% of 1,391 multi-step funnels we have measured scored lower, and the same is true among the 157 ecommerce funnels in that group.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 0 · mobile 0.

Walk 135 links on the entry page, 131 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics
Sticky CTAPressLogo wall
Collections
02

Collections

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

9 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Logofolio - Curated Logo Design Inspiration
Meta description
Logofolio is a curated logo design gallery for designers, founders, and brand builders. Explore hand-picked logos by style, industry, tag, and color.
Headline
Your source for inspiring logo design
Buttons and links
BrowseAnimatedStyleIndustryTagsColor

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

2 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“launchboard-badge.png” is 1891px wide, displayed at 144px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

166 of 214 interactive targets are under 44×44px on mobile.

smallest: “Home” at 39×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Image alt text

2 of 88 content images (2%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

a11y:image-alt-text
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.7 MB across 72 measurable resources, but 148 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Text contrast (WCAG AA) · Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ce5832
accent#ce5832
bg#ffffff
surface#f0f0f0
text#666666
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog18px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
30pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
ui-serif · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

4 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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Give your AI real references · Measured facts, not taste

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