ecommerce · Aug 15, 2026

hellotushy.com

50/100 Thin

Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.

Walk 247 links on the entry page, 235 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans Same 6 conversion tactics detected since 2026-07-18.
  1. 6 tactics 2026-07-18
  2. 6 tactics 2026-07-29
  3. 7 tactics 2026-07-30
  4. 6 tactics 2026-08-02
  5. 7 tactics 2026-08-03
  6. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$471 +9 more  ·  subscription  ·  2 proof points

ReviewsFAQFree shippingLogo wall
Collections
02

Collections

3 tactics

$129 +7 more  ·  subscription  ·  1 proof point

ReviewsFAQLogo wall
Products
03

Products

▲ strongest
6 tactics

$471 +7 more  ·  subscription  ·  3 proof points

ReviewsFAQTrust badgesFree shippingLogo wallExpress pay
Pages
04

Pages

▼ thinnest
3 tactics

$129 +8 more  ·  subscription  ·  1 proof point

ReviewsFAQLogo wall

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
TUSHY - The Modern & Sustainable Bidet Company
Meta description
Meet TUSHY! The modern and sustainable bidet company that offers an alternative to toilet paper. Browse our bidets, bathroom and toilet paper!
Headline
There’s a better way to doo things.
Section headings
Compare BidetsShop the bidets customers lose their 💩 over.Frequently asked questionsTRENDING SEARCHESCollectionsHello summer. Goodbye TP.Stop wiping, start saving.Classic 3.0+5 more, not shown
Buttons and links
PreviousNextBidets ▾Accessories and Parts ▾How To ▾SHOP BEST SELLERSHOP BIDETSSHOP NOWFILTER BYLEARN MORE ADD TO CART+2 more, not shown
Prices on the page
$471$129$149$199$169$359$399$599+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of hellotushy.com
Nav1% down the page
Hero section of hellotushy.com
Hero2% down the page
CTA section of hellotushy.com
CTA10% down the page
Footer section of hellotushy.com
Footer83% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“Rated 4.8 out of 5 stars 18,850”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 4

Offers free shipping Free shipping

Action path2 of 2

Puts proof in the first viewport Rated 4.8 out of 5 stars 18,850
Offers one-tap wallet checkout express wallet button

Trust & proof2 of 3

Repeats proof across the funnel 4.8 out of 5
Displays a wall of customer reviews Rated 4.8 out of 5 stars 18,850

Friction reduction3 of 3

Answers buyer objections Frequently asked questions How do bidets work? How do I install my bidet attachment or bid
Offers one-tap wallet checkout also shown under Action path
Offers free shipping also shown under Offer clarity

What we didn’t find

9 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

18 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 13.5 MB across 828 measurable resources. 1738 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

59 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

245 images are shipped at more than 2x the width shown.

“TUSHY_Spa_White_with_Bamboo_Knobs.webp?v” is 4000px wide, displayed at 250px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

268 of 608 interactive targets are under 44×44px on mobile.

smallest: “Previous” at 12×10px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

15 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#71a7f4
accent#71a7f4
bg#ffffff
surface#f3eae3
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
26pxAa
36pxAa
40pxAa
48pxAa
56pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
sofia-pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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