Body text size
type:Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
$169.99 +2 more
ecommerce · Aug 3, 2026
hatch.co
15/100 Sparse
Scores higher than 7% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 19%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 15 · mobile 15.
Walk 34 links on the entry page, 24 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 2 conversion tactics detected since 2026-07-19.
- 2 tactics 2026-07-19
- 2 tactics 2026-07-30
- 2 tactics 2026-08-02
- 2 tactics 2026-08-03
The funnel, frame by frame
2 steps walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Devices to Help You Sleep Better | Hatch
- Meta description
Hatch offers a variety of devices to help you sleep better night after night. Create healthy sleeping habits for the whole family with Hatch.
- Headline
Summer days shouldn't start in a daze
- Section headings
Restore 3
Hatch Baby
Hatch Go
No more jarring alarms
Ditch the doomscroll
Let's get you to bed
Let's have a sleepover
Give the gift of sleep
+2 more, not shown- Buttons and links
Manage Preferences
Adults
Babies & Kids
Original Audio
Open Shopping Cart with 0 items
Shop Restore
Gift sleep
"Perfect Day" Alarm
Nervous System Meditation
Parisian Morning
+2 more, not shown- Prices on the page
$169.99
$69.99
$39.99
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 4
Anchors the price against a higher original
$119.98
Trust & proof1 of 3
Displays a wall of customer reviews
review widget
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “© 2026 Hatch Baby, Inc.” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:38 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:13 images are shipped at more than 2x the width shown.
“icon-privacy-options.svg” is 300px wide, displayed at 30px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Input types
forms:2 fields use type="text" for email or phone. mobile keyboards will not adapt.
“email”, “email”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:110 of 142 interactive targets are under 44×44px on mobile.
smallest: “Close this consent banner” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 3.0 MB across 238 measurable resources, but 262 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#13294b
accent#13294b
bg#ffffff
surface#faf8f4
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog56px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
22pxAa
40pxAa
48pxAa
56pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
ttCommonsPro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
