ecommerce · Aug 3, 2026
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 40.
Walk 612 links on the entry page, 590 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEco-Friendly Home Essentials & Healthier Living | Grove Collaborative
Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of vetted brands. Every order meets strict ingredient standards, is carbon neutral & supports plastic waste cleanup.
Free Shipping
20% off at $75+
Sleep clean
Certified for cleaner sleep
Brands we stand behind
Curated by the producers of The Plastic Detox, now streaming on Netflix
What ingredients are hiding in your home?
Wellness works best on autopilot.
Formaldehyde-free shampoo & lotion+7 more, not shown
Mission
Standards
Learn
Add to Cart
Submit email
The Unplastic Shop
Shop Now
Shop Paper
Shop All
$14.99
$10
$29
$75
$159.00
$294.29
$327.00
$148.00+17 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$327.00 / $169.00 / $139.00 / $35.99 / $34.99 / $37.00 / 50% OFF
free shipping
No rating value Same page link. (0)
101 reviews
3 review elements
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest body text is 12px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 5.0 MB across 485 measurable resources. 971 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
63 images are shipped at more than 2x the width shown.
“OPS-Logo-wide-black.png?v=1772051707&wid” is 1440px wide, displayed at 400px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
464 of 813 interactive targets are under 44×44px on mobile.
smallest: “Close notification” at 16×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:24 of 266 content images (9%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:104 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
