ecommerce · Aug 12, 2026

grhawk.inkboxwire.com

0/100 Sparse

Fewer than 1% of 1,391 multi-step funnels we have measured scored lower, and the same is true among the 157 ecommerce funnels in that group.

How this was measured

Measured by Roentgen 1.22.0 on 2026-08-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 0 · mobile 0.

Walk 13 links on the entry page, all walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics

$4 +7 more

Trust badgesLogo wall
Checkout.Html
02

Checkout.Html

▼ thinnest
0 tactics

$4 +1 more

no named tactics detected on this step

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
ApplyBoost — Land more interviews in minutes
Meta description
Free ATS keyword checker + AI resume packs from 50¢. Paste a job description, get ATS-ready bullets, LinkedIn packs, and cover letters in under 2 minutes.
Headline
Stop sending the same resume. Get the interview.
Section headings
Instant checkout linksHow it works5 Bullets TRY FIRSTResume RewriteCover LetterJob Kit BEST VALUE5 BulletsLinkedIn headlines+2 more, not shown
Buttons and links
Get 1 free ATS bullet →Continue to secure checkout →Cash App 50¢ unlockor pay 50¢ unlockBuy now →Start →1 free bullet · unlock rest →★ Branded ApplyBoost card checkout (on-site) →
Prices on the page
$4$29$19$47$20$9$12$3

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of grhawk.inkboxwire.com
Hero7% down the page
Footer section of grhawk.inkboxwire.com
Footer74% down the page

What we didn’t find

15 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see15 of 15 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

67 of 75 interactive targets are under 44×44px on mobile.

smallest: “Free bullet form” at 95×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

9 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

14 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.2 MB across 4 measurable resources, but 24 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#7150e6
accent#7150e6
bg#ffffff
surface#ffffff
text#9aa6c3
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog32px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
32pxAa
58pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Instrument Serif · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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