ecommerce · Aug 3, 2026
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 77%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 45 · mobile 45.
Walk 294 links on the entry page, 276 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEssential Cookware & Dinnerware | Kitchen Essentials | Our Place
Kitchen essentials from Our Place, we believe in connections made across the kitchen table. Start today with our Heirloom dinnerware. Create traditions with our new ceramic Always Pan, drinking glassses and bowls, it's everything you need to get your family together for a great meal.
Non-Toxic Cookware, By Design
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Shop the bestselling Titanium Collection
$20
$228
$135
$217
$469.95
$698
$248
$325+16 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$179
Free shipping
(4.7) 4,777 Aggregated Reviews*
review widget
Frequently Asked Questions How does the NoCo® nonstick technology work? This technology is
Pick Your Pans Titanium Interior Stainless Steel Exterior No
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 17 measured checks need work
Smallest body text is 9px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.06×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 39.7 MB across 593 measurable resources. 1321 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
15 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
239 images are shipped at more than 2x the width shown.
“bakeware-set.png?crop=center&height=144&” is 1440px wide, displayed at 80px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
4 fields use type="text" for email or phone. mobile keyboards will not adapt.
“Email Address”, “Email Address”, “Email Address”, “Email Address”
FixUse type="email" / type="tel" so phones show the right keyboard.
203 of 310 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 8×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
11 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: review widgetrisk removal
p2: Frequently Asked Questions How does the NoCo® nonstick technology work? This technology isoffer framing
home: $179proof above the fold
p2: (4.7) 4,777 Aggregated Reviews*
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
