ecommerce · Aug 24, 2026
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 77%.
Measured by Roentgen 1.26.0 on 2026-08-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 45 · mobile 45.
Walk 90 links on the entry page, 76 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionCanning Jar Lids | FORJARS®
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$19.98
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FAQ Do Forjars canning lids expire? Do you have to boil lids for canning? How to sterilize
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 14 measured checks need work
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.15×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 6.0 MB across 517 measurable resources. 1092 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
17 images are shipped at more than 2x the width shown.
“jars-category.png?v=1753716592” is 1468px wide, displayed at 256px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
148 of 257 interactive targets are under 44×44px on mobile.
smallest: “SLIDE 1” at 7×7px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
24 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
