ecommerce · Aug 15, 2026
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.
Walk 64 links on the entry page, 47 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionThe World's First Smartbrush
The World’s First Connected Smartbrush: Harnessing Artificial Intelligence for Smarter, Insightful Brushing
20-Second Brush. Stroke Defense
Which bundle Are You Interested In?
Founder’s Edition Bundle
Oral Health Insights: Smarter Brushing, Deeper Tracking
Systemic Benefits of Oral Health
Tech That Will Change Your Life
Revolutionary Brushing for Next-Level Oral Health
Plaque Removal in just 20 Seconds:
Oral Health: Beyond Smiles, It’s Overall Health.+6 more, not shown
Buy Now
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Smartbrush
Feno Foam
Yes, this review from Teri was helpful. 0 people voted yes
Yes, this review from Nick was helpful. 0 people voted yes+2 more, not shown
$299
$27
$399
$37
$530
$519
$47
$700
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFree shipping
★★★★★ ★★★★★
354 reviews
4.9 Rated 4.9 out of 5 stars Based on 354 reviews 99%would r
How is the Feno Smartbrush™ different from other electric toothbrushes?
Money Back Guarantee
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
5 of 11 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
38 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 40.7 MB across 497 measurable resources. 1200 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
39 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
51 images are shipped at more than 2x the width shown.
“axios.png?v=1729470140&width=200” is 1440px wide, displayed at 80px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
207 of 389 interactive targets are under 44×44px on mobile.
smallest: “Open mobile navigation” at 22×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:8 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
