ecommerce · Aug 15, 2026
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.
Walk 171 links on the entry page, 161 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$36.00 +20 more · 20% OFF · subscription · 3 months · 3 proof points
$8.00 +2 more · 20% off · 1 proof point
$20.00 +6 more · 20% off · 3 proof points
$50 +1 more · 20% off · subscription · 2 proof points
$36.00 +20 more · 20% OFF · subscription · 3 months · 3 proof points
$8.00 +2 more · 20% off · 1 proof point
$20.00 +6 more · 20% off · 3 proof points
$50 +1 more · 20% off · subscription · 2 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionMen’s Soap & Grooming Products
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...
OCEANSIDE ORCHARD
WHAT'S 🔥 AT SQUATCH
STARTER BUNDLES
THE SCENT LINEUP
SQUATCH NATION HAS SPOKEN
100,000+
REVIEWS FROM SQUATCHERS
THE SQUATCH DIFFERENCE
FIND YOUR SCENT & SCORE 20% OFF+2 more, not shown
US
Subscribe Save 14% Shipped every 3 months
Add to Cart
Subscribe Save 15% Shipped every 3 months
Out of Stock
Subscribe Save 22% Shipped every 3 months
Subscribe Save 25% Shipped every 3 months
Subscribe Save 27% Shipped every 3 months
Chat With Us!
Sign Up+2 more, not shown
$36.00
$42.00
$44.00
$52.00
$22.80
$25.00
$24.00
$34.20+13 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$42.00 / $52.00 / $25.00 / $24.00 / $36.00 / $37.00 / 20% OFF
Free Delivery
81 Reviews
express wallet button
9 review elements
SHOP PAY FAQS
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Smallest body text is 10px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
37 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
24 images are shipped at more than 2x the width shown.
“D_-_Hero2.jpg?v=1785288995” is 4320px wide, displayed at 1440px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
339 of 768 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 12×12px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:118 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:At least 4.9 MB across 211 measurable resources, but 737 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 9 review elementsrisk removal
p4: SHOP PAY FAQSoffer framing
home: $42.00 / $52.00 / $25.00 / $24.00 / $36.00 / $37.00 / 20% OFFproof above the fold
p3: 81 Reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
