ecommerce · Aug 10, 2026
0/100 Sparse
Fewer than 1% of 1,391 multi-step funnels we have measured scored lower, and the same is true among the 157 ecommerce funnels in that group.
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 0 · mobile 0.
Walk 48 links on the entry page, 39 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionPizza Delivery & Carryout, Pasta, Wings & More | Domino's
Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email & text offers to get great deals on your next order.
START YOUR ORDER
Mix and match Choose any two for $6.99 each.
Weeklong carryout Carry out for just $7.99 each.
Parmesan Stuffed Crust Just $10.99 each.
The perfect combo Get all of this for just $19.99.
Local deals Find your local store's coupons.
MIX AND MATCH CHOOSE ANY TWO FOR $6.99 EACH.
EXPLORE MORE DEALS
WHAT'S NEW+6 more, not shown
ORDER NOW
Choose your location
SIGN IN
empty cart
DELIVERY
CARRYOUT
ADD DEAL
Offer details
OFFER DETAILS
SEE LOCAL DEALS+2 more, not shown
$6.99
$7.99
$10.99
$19.99.
$5
$20.
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 12 measured checks need work
Smallest body text is 12px (base ~48px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 0.9×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
At least 4.9 MB across 242 measurable resources. 249 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
6 images are shipped at more than 2x the width shown.
“43778453-e8b1-4db6-83fa-00f2dc43d6e3?im=” is 1440px wide, displayed at 615px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
76 of 81 interactive targets are under 44×44px on mobile.
smallest: “empty cart” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
