Body text size
type:Smallest body text is 10px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$195.00 +9 more
ecommerce · Aug 28, 2026
dearvarsity.com
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 55%.
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 30.
Walk 197 links on the entry page, 189 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
41 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
DearVarsity: Best Varsity Jackets & Letter Jackets
- Meta description
Discover our collection of varsity and letter jackets for men and women. Shop school, sports, and TV series & movie-inspired designs.
- Headline
Premium Varsity Jackets. Made to Stand Out.
- Section headings
Choose Your Collection
Shop Our Best Sellers
What Customers Are Saying.
Confidence in Every Order.
Find the Finish Made for You.
Classic Heritage. Modern Identity.
Choose. Order. Wear It.
New Drops. First Access.
+8 more, not shown- Buttons and links
SKIP TO NAVIGATION
SKIP TO MAIN CONTENT
SEARCH
×
JACKETS +
Shop All Jackets →
Explore Collections
PREVIOUS
NEXT
1
+2 more, not shown- Prices on the page
$195.00
$145.00
$135.00
$290.00
$220.00
$275.00
$225.00
$265.00
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity2 of 4
Anchors the price against a higher original
$195.00 / $290.00 / $275.00 / $265.00 / $196.00
Offers free shipping
Free Shipping
Trust & proof1 of 3
Displays a wall of customer reviews
PREVIOUS Liam Foster Reviewer 5/5 The fit is excellent, and
Friction reduction2 of 3
Answers buyer objections
Frequently Asked Questions
Offers free shipping
also shown under Offer clarity
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Stay in the Loop” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:15 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:16 images are shipped at more than 2x the width shown.
“dearvarsity-header-logo-transparent-900.” is 900px wide, displayed at 269px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:427 of 658 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 40×42px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
46 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 2.5 MB across 306 measurable resources, but 435 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e8d6bf
bg#ffffff
surface#f6f6f4
text#484e51
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox63px
Jumps over the lazy dog33px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
33pxAa
63pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
Aa850
Aa900
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
