ecommerce · Aug 3, 2026
20/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 35%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 20 · mobile 20.
Walk 106 links on the entry page, 94 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionOrganic Smoothies, Oat Bowls & Elixirs | Daily Harvest
Your daily nourishment routine, simplified. A health food delivery service built on protein, smoothies, oat bowls, elixirs, and boosters. No subscription needed
LET'S GET REAL
HERE FOR A GOOD TIME, NOT A LONG TIME
SHOP COLLECTIONS
WHAT'SIN THE CUP
GROWN FOR THIS MOMENT. FROZEN TO PRESERVE IT.
DIETITIAN-DEVELOPED
WHAT BRINGS YOU HERE?
DAILY HARVEST IS NOW HSA/FSA ELIGIBLE
GET IT SOONER+1 more, not shown
SHOP NOW
Products
Bundles
Your cart
VIEW CART VIEW BOX
BUILD YOUR BOX
SHOP THE HAT TRICK THREE-PACK
LEARN MORE
DETOX BUNDLE
BEST SELLERS+2 more, not shown
$100
$25
$109.49
$9.12
$120.99
$8.64
$60.99
$8.71+1 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10% off
20 star glyphs
SEND AS A GIFT?
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work
Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 12.6 MB across 751 measurable resources. 1322 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
15 images are shipped at more than 2x the width shown.
“The_Habit_Builder-pdp-1.jpg?v=1779137409” is 1440px wide, displayed at 625px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
269 of 396 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 6×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:No autocomplete attributes across 31 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessQuiz Funnel mechanism detected — the visitor is asked to self-segment
BUILD YOUR BOX
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
