ecommerce · Aug 3, 2026

crowdcow.com

33/100 Sparse

Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 25.

Walk 208 links on the entry page, 181 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans Same 5 conversion tactics detected since 2026-07-21.
  1. 5 tactics 2026-07-21
  2. 5 tactics 2026-07-29
  3. 5 tactics 2026-07-30
  4. 3 tactics 2026-08-02
  5. 5 tactics 2026-08-03

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$1,560 +9 more  ·  20% OFF  ·  subscription  ·  3 proof points

Sticky CTATrust badgesFree shippingLogo wall
Collections
02

Collections

3 tactics

$1,560 +24 more  ·  27% OFF  ·  subscription  ·  3 proof points

Sticky CTAFree shippingLogo wall
Deals
03

Deals

▼ thinnest
3 tactics

$1,560 +24 more  ·  20% OFF  ·  subscription  ·  3 proof points

Sticky CTAFree shippingLogo wall
Shop
04

Shop

4 tactics

$1,560 +24 more  ·  20% OFF  ·  subscription  ·  2 proof points

Sticky CTAFAQFree shippingLogo wall

In their own words

40 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Crowd Cow: Premium Meat, Wagyu & Seafood Delivery
Meta description
Crowd Cow delivers the very best craft meat from the farm to your table
Headline
Know your farmer. Taste the difference.
Section headings
Summer Grilling GuideSummer tastes better from the grill.What We're EatingKagoshima KuroushiCreating a meaningful connection between you and your food.Perfect Weeknight Dinner For TwoOur Favorite RecipesWagyu Ground Beef+7 more, not shown
Buttons and links
ShopCookingAboutSummer GrillingSearch...+ Add to BoxGet deals and updatesShop now →Get StartedShop Summer Grilling+2 more, not shown
Prices on the page
$1,560$11.99$14.99$23.98$12.79$15.99$29.98$18.99+2 more, not shown

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$14.99”
Rating element
Rating“4.6 (1,738) Rating of 4.6 out of 5 stars”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity2 of 4

Anchors the price against a higher original $14.99 / $15.99 / 20% OFF
Offers free shipping Free shipping

Action path1 of 2

Puts proof in the first viewport 4.5 (728) Rating of 4.5 out of 5 stars

Trust & proof1 of 3

Repeats proof across the funnel 4.6 out of 5

Friction reduction2 of 3

Answers buyer objections FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Is
Offers free shipping also shown under Offer clarity

What we didn’t find

10 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
On-page review wall 91 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 7.3 MB across 351 measurable resources. 445 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

36 images are shipped at more than 2x the width shown.

“e287e3245d552f420f0f7f2c8bb117ca2a8fe41d” is 1875px wide, displayed at 150px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

366 of 567 interactive targets are under 44×44px on mobile.

smallest: “Shop now →” at 67×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 4.6 out of 5risk removal p4: FAQ Your Questions Answered Is ribeye a good cut of steak? Is sirloin or ribeye better? Isoffer framing home: $14.99 / $15.99 / 20% OFFproof above the fold p4: 4.5 (728) Rating of 4.5 out of 5 stars

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#efece8
accent#efece8
bg#f4f3ef
surface#ffffff
text#131313
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox90px
Jumps over the lazy dog48px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
48pxAa
90pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa800
FAMILIES
Header
rendered in their own type system · webfont not loaded. system fallback if uninstalled
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