ecommerce · Aug 3, 2026

coverfairy.com

20/100 Sparse

Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 35%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 20 · mobile 20.

Walk 91 links on the entry page, 63 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 3 conversion tactics detected since 2026-07-27.
  1. 3 tactics 2026-07-27
  2. 3 tactics 2026-07-30
  3. 3 tactics 2026-08-02
  4. 3 tactics 2026-08-03

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$9  ·  subscription  ·  1 proof point

ReviewsFree giftTrust badges
Features
02

Features

1 tactic

1 proof point

FAQ
Pricing
03

Pricing

2 tactics

$9 +5 more  ·  subscription

FAQTrust badges
Compare
04

Compare

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Book Cover Maker & Book Formatting Studio | Coverfairy
Meta description
Design an editable book cover, typeset your manuscript, calculate the spine, and export ebook and print files from one connected project.
Headline
Make your cover. Finish your book.
Section headings
Start a new cover.Find your starting point.Made with authors, not around them.From idea to finished files.Creative control and production detail, together.The inside of your book, typeset too.Your cover should stay editable after the first idea.Every format, properly framed.+8 more, not shown
Buttons and links
FeaturesSign inCreate a coverExplore cover directionsSkip — try a sample coverCulture magazines · New modernism UseMiddle grade · Sky post UseWellness journals · Inner weather UseCulture magazines · Living archive UseEducational · Market words Use+2 more, not shown
Prices on the page
$9

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 2

Puts proof in the first viewport ★★★★★ 4.9/5 from 100+ indie authors

Trust & proof1 of 3

Displays a wall of customer reviews 10 star glyphs

Friction reduction1 of 3

Answers buyer objections Frequently asked questions Can I change the text after buying? Can I use my own fonts? Doe

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see12 of 15 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked
Anchor / strikethrough pricing 98 of the 185 ecommerce funnels we checked
Free shipping 72 of the 185 ecommerce funnels we checked
Express wallets 31 of the 185 ecommerce funnels we checked
Money-back guarantee 31 of the 185 ecommerce funnels we checked
Proof at every step 27 of the 185 ecommerce funnels we checked
Countdown / urgency timer 15 of the 185 ecommerce funnels we checked
Per-unit price anchor 9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

32 images are shipped at more than 2x the width shown.

“coverfairy-logo-black.png” is 2000px wide, displayed at 155px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

144 of 196 interactive targets are under 44×44px on mobile.

smallest: “Coverfairy home” at 30×30px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Not measurable1

Page weight

At least 3.3 MB across 163 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#25211f
accent#25211f
bg#ffffff
surface#f4f5f3
text#171816
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog34px
A subheading in their voice29px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
27pxAa
28pxAa
29pxAa
34pxAa
38pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Newsreader · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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