Body text size
type:Smallest body text is 11px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Products
▼ thinnest
1 tactic
ecommerce · Aug 10, 2026
clorox.com
15/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 55%.
How this was measured
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 30 · mobile 0.
Walk 86 links on the entry page, 78 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cleaning Products | Clorox™
- Meta description
Explore Clorox products for cleaning and disinfection. Find wipes, sprays, bleach and more to keep your home fresh, healthy, and protected.
- Headline
All Cleaning Products
- Section headings
Back to school made easy.
Footnotes
Your Privacy
Do Not Sell or Share for Targeted Advertising
Manage Consent Preferences
Behavioral Advertising Linked To Your Email Address:
Deletion, Access, Correction, or Portability Requests
Vendors List
- Buttons and links
Products
Our Purpose
Search
Benefit
on
Scent
Surface
Where to buy
1
2
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 2
Puts proof in the first viewport
4.8 (1834) Write a review
Trust & proof1 of 3
Displays a wall of customer reviews
★ ★ ★ ★ ★ “Omg I can't stress the effectiveness and value...
Friction reduction1 of 3
Answers buyer objections
Frequently Asked Questions Is it safe to mix bleach with other household cleaning products
Value reinforcement1 of 3
Compares itself against alternatives
Compare Bleach Types Compare Bleach Types Feature Current Product Clorox™ Disinfecting Ble
What we didn’t find
11 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see11 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Anchor / strikethrough pricing
98 of the 185 ecommerce funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:18 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:28 images are shipped at more than 2x the width shown.
“cfc-original-66oz-front-044600300399_124” is 627px wide, displayed at 78px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:93 of 149 interactive targets are under 44×44px on mobile.
smallest: “Close promo banner” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 2.0 MB across 204 measurable resources, but 277 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0040b6
accent#0040b6
bg#ffffff
surface#f8f8f9
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
24pxAa
54pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
larsseitAlt
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
