Body text size
type:Smallest body text is 10px (base ~13px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
6 tactics
$50 +4 more · 1 proof point
ecommerce · Aug 3, 2026
chubbiesshorts.com
25/100 Sparse
Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 43%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 25.
Walk 332 links on the entry page, 319 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 3 conversion tactics detected since 2026-07-17.
- 3 tactics 2026-07-17
- 3 tactics 2026-07-30
- 3 tactics 2026-08-02
- 3 tactics 2026-08-03
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Chubbies Shorts - Proper Length Men's Shorts & So Much More
- Meta description
The weekend has arrived. Get the good times fired up. Shop our raddest weekend-built gear, and get free shipping & free returns.
- Headline
Account Hub
- Buttons and links
🇺🇸
Search: Shorts Swim NFL Pants Golf Kids
FEATURED
SHORTS
SWIM
PANTS
TOPS
KIDS
EXTRAS
Join or Sign In
+2 more, not shown- Prices on the page
$50
$50.00
$100.
$100
$0.00
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity2 of 4
Anchors the price against a higher original
$55.00
Offers free shipping
FREE SHIPPING
Trust & proof1 of 3
Displays a wall of customer reviews
review widget
Friction reduction1 of 3
Offers free shipping
also shown under Offer clarity
What we didn’t find
12 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see12 of 15 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
22 run · 9 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion9 of 22 measured checks need work
Text contrast (WCAG AA)
contrast:85% of measurable text passes WCAG AA. 4+ runs fail. 31% of text was unmeasurable (over images/gradients). not counted either way.
worst: “LAKE LEGENDS” at 1:1 (56px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Form labels
a11y:3 of 6 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:232 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 7.0 MB across 342 measurable resources. 398 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:33 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:135 images are shipped at more than 2x the width shown.
“Logo_F43_Header_2.png?v=1648673636&width” is 522px wide, displayed at 140px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:576 of 757 interactive targets are under 44×44px on mobile.
smallest: “Account” at 20×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing9
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
53 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 6 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ee5780
accent#ee5780
bg#ffffff
surface#daf2f0
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog32px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
21pxAa
24pxAa
32pxAa
56pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Montserrat
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
