ecommerce · Aug 15, 2026
55/100 Thin
Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 93%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 55 · mobile 55.
Walk 222 links on the entry page, 209 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
10% Off · subscription · 1 proof point
$21.99 +4 more · 10% off · subscription · 1 proof point
$1.49 +2 more · 10% off · subscription · 4 proof points
10% off · subscription · 2 proof points
10% Off · subscription · 1 proof point
$21.99 +4 more · 10% off · subscription · 1 proof point
$2.83 +2 more · 10% off · subscription · 4 proof points
10% off · subscription · 2 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion100% Grass-Fed Beef Jerky Sticks | Paleo, Whole30 | Chomps
Made with grass-fed and finished beef and venison, and antibiotic-free chicken and turkey, Chomps meat sticks deliver 10g+ protein and 0g sugar.
IT’S AlMost TOO COOl FOR SCHOOl
Free Shipping Progress
Shop by Protein
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Stick some power in your pantry.
Nutrition your taste buds will understand.
10-12g of protein
0g sugar
Keto friendly+7 more, not shown
SHOP
LEARN
MISSION
0
SHOP NOW
SHOP ALL
LEARN MORE
SHOP CHOMPLINGS
OUR STORY
SUBSCRIBE & SAVE+2 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion10% Off
Free Shipping
4.9 out of 5 Star Rating 198 REVIEWS
28 testimonials
FAQs
comparison table: Nutrition Facts to Compare · Leading Snack Brands
45-DAY SATISFACTION GUARANTEE
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work
Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.13×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
At least 9.3 MB across 732 measurable resources. 1349 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
19 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
16 images are shipped at more than 2x the width shown.
“OriginalBeef_14ct_Front.jpg?v=1769040998” is 1080px wide, displayed at 90px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
4 fields use type="text" for email or phone. mobile keyboards will not adapt.
“email”, “email”, “email”, “email”
FixUse type="email" / type="tel" so phones show the right keyboard.
336 of 543 interactive targets are under 44×44px on mobile.
smallest: “Open Mobile Menu” at 20×23px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
24 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: 28 testimonialsrisk removal
p4: 45-DAY SATISFACTION GUARANTEEoffer framing
home: 10% Offproof above the fold
p3: 4.9 out of 5 Star Rating 198 REVIEWS
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
