ecommerce · Aug 10, 2026
15/100 Sparse
Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 43%.
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 25 · mobile 5.
Walk 88 links on the entry page, 70 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionCruises | Carnival Cruise Deals: Caribbean, Bahamas, Alaska, Mexico
Carnival cruise deals and cruise packages to the most popular destinations. Find great deals and specials on Caribbean, The Bahamas, Alaska, and Mexico cruises.
Plan A Cruise
Cruise Destinations
Already Booked
Customer Service
About Carnival
Privacy Notice
Plan a Cruise
Our Ships
Destinations
Deals
Loyalty
Manage Bookings
Log In
SAIL TO
SAIL FROM
DATES+2 more, not shown
$ 500
$ 411
$ 167
$167
$246
$183
$100
$0+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$411
$5 Per Day
18 review elements
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 17 measured checks need work
Smallest body text is 11px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
20 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 8.2 MB across 230 measurable resources. 505 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
17 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
10 images are shipped at more than 2x the width shown.
“paradise-collection2.png” is 2048px wide, displayed at 52px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
24 of 46 interactive targets are under 44×44px on mobile.
smallest: “Open main menu” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:15 of 118 content images (13%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:42 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:64 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
