ecommerce · Aug 3, 2026
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 40.
Walk 135 links on the entry page, 120 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$50 +13 more · 35% OFF · subscription · 4 proof points
$50 +24 more · 35% OFF · subscription · 4 proof points
$50 · 35% OFF · subscription · 2 proof points
$50 +13 more · 35% OFF · subscription · 3 months · 4 proof points
$50 +13 more · 35% OFF · subscription · 4 proof points
$50 +24 more · 35% OFF · subscription · 4 proof points
$50 · 35% OFF · subscription · 2 proof points
$50 +13 more · 35% OFF · subscription · 3 months · 4 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEco-Friendly Cleaning Products for Home | Blueland
Make sustainable choices effortless with our eco-friendly cleaning products. Shop powerful and affordable products designed for a cleaner home and planet.
A Higher Standard of Clean
Shop By Category
STARTER KITS
REFILLS
DISH
LAUNDRY
TOILET
HAND SOAP
SPRAY CLEANERS+8 more, not shown
Shop
Bundle & Save
About Us
Our Mission
0
SHOP NOW
OR BUNDLE & SAVE UP TO 35%
QUICK ADD
QUICK ADD 60 TABLETS 120 TABLETS
60 TABLETS+2 more, not shown
$50
$163
$88
$163.
$73
$46.40
$73.
$20+6 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$163 / $73 / $58 / 35% OFF
free shipping
Rated 4.7 out of 5, 57,457 reviews 4.7 (57,457)
100,000+ 5-star reviews
4.7 Rated 4.7 out of 5 stars Based on 57,457 reviews 5 Rated
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest body text is 12px (base ~13px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 19.0 MB across 342 measurable resources. 658 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
59 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
45 images are shipped at more than 2x the width shown.
“1_Effective.png?v=1770841972&width=200&h” is 1440px wide, displayed at 160px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
561 of 707 interactive targets are under 44×44px on mobile.
smallest: “Previous slide” at 7×12px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:16 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
