ecommerce · Aug 3, 2026
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 40.
Walk 164 links on the entry page, 145 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionNon Alcoholic Beer | Athletic Brewing Co.
Athletic Brewing Company is revolutionizing beer for the modern adult by proudly brewing great-tasting, craft non-alcoholic beer.
Estimated total $0.00
WELCOME OFFER: Free Shipping on Two 6-packs →
FIT FOR ALL TIMES®
A Michi Made in Heaven
GREAT-TASTING, NON-ALCOHOLIC BEER
ALL THE TASTE. NONE OF THE TRADEOFFS.
TRY TWO, SHIP FREE
Join The Club Save Up To 25%
FULL FLAVOR+7 more, not shown
SKIP TO CONTENT
LEARN
CART
SHOP NOW
SEE FOR YOURSELF
GET THE WELCOME OFFER
SHOP OUR BREWS
TRENDING
BEST SELLERS
LIMITED EDITIONS+2 more, not shown
$14.99
$10.99
$28.00
$56.85
$59.96
$13.99
$21.98
$8,411,760+1 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$14.99
Free Shipping
35,000+ 5-STAR REVIEWS | 185+ TASTE AWARDS
review widget
ANY LAST QUESTIONS? WHAT IS NON-ALCOHOLIC BEER, REALLY? Our non-alcoholic beer is made jus
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 18 measured checks need work
Smallest body text is 10px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
24 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 11.3 MB across 508 measurable resources. 1070 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
25 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
118 images are shipped at more than 2x the width shown.
“ABC_AthleticClub_Glass2_Empty_020620.jpg” is 1440px wide, displayed at 90px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
377 of 657 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 18×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:5 of 366 content images (1%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No autocomplete attributes across 116 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Text contrast (WCAG AA) · Mobile viewport · Language declared · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
home: review widgetrisk removal
home: ANY LAST QUESTIONS? WHAT IS NON-ALCOHOLIC BEER, REALLY? Our non-alcoholic beer is made jusoffer framing
p2: $14.99proof above the fold
home: 35,000+ 5-STAR REVIEWS | 185+ TASTE AWARDS
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
