Body text size
type:Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
ecommerce · Aug 15, 2026
article.com
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.
Walk 103 links on the entry page, 86 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
6 more tactics detected
0 → 6 across 5 scans since 2026-07-19. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 0 tactics 2026-07-19
- 7 tactics 2026-07-30
- 7 tactics 2026-08-02
- 6 tactics 2026-08-03
- 6 tactics 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Contemporary, Mid Century & Modern Furniture | Article
- Meta description
Browse Article's stylish catalog of contemporary, mid century & modern furniture from world renowned designers at accessible prices. Shop now!
- Headline
Sofas for more than just sitting.
- Section headings
Shop By Room
Go open concept.
Your bedroom, your way.
Give your space a quick refluff.
Get a free design plan.
- Buttons and links
SHOP VERSATILE SOFAS
SHOP HOME OFFICE
SHOP BEDS & HEADBOARDS
SHOP PILLOW BUNDLES
SUBSCRIBE
GET STARTED
Shop
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
3 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 4
Anchors the price against a higher original
$1148 / $1998 / $1198 / $1997 / $1598 / $1448
Action path2 of 2
Puts proof in the first viewport
4.9 Read 35 Reviews. Same page link. (35)
Offers one-tap wallet checkout
express wallet (embedded)
Trust & proof2 of 3
Displays a wall of customer reviews
5 review elements
Backs the purchase with a money-back guarantee
also shown under Risk reversal & urgency
Friction reduction2 of 3
Answers buyer objections
Our promise? High-quality furniture at radically lower (and much fairer) prices than compa
Offers one-tap wallet checkout
also shown under Action path
Risk reversal & urgency1 of 2
Backs the purchase with a money-back guarantee
30 day satisfaction guarantee
What we didn’t find
9 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
19 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 19 measured checks need work
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 14.5 MB across 474 measurable resources. 345 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:47 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:150 images are shipped at more than 2x the width shown.
“7aqNn2oHUS8NZROG5DxoUp-d7246a46b4e5a1edb” is 1080px wide, displayed at 332px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:353 of 635 interactive targets are under 44×44px on mobile.
smallest: “open navigation” at 32×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing9
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
62 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
proof mass
p3: 5 review elementsrisk removal
p3: 30 day satisfaction guaranteeoffer framing
p3: $1148 / $1998 / $1198 / $1997 / $1598 / $1448proof above the fold
p3: 4.9 Read 35 Reviews. Same page link. (35)
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2e2e2e
accent#2e2e2e
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog20px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
20pxAa
32pxAa
WEIGHTS
Aa400
FAMILIES
proxima_nova_bold
rendered in their own type system · webfont not loaded. system fallback if uninstalled
X-ray a funnel
