ecommerce · Jul 11, 2026
10/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 35%.
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 13 that apply to an ecommerce funnel. Per device: desktop 10 · mobile 10.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionApple
Apple
iPhone
MacBook Air
iPad Air
Endless entertainment.
Apple Footer
MacBook Pro
AirPods Pro 3
Apple Watch Series 11+5 more, not shown
0 +
Learn more
Shop iPhone
Buy
Get your estimate
Apply now
Stream now
F1 on Apple TV
MLS on Apple TV
See the schedule+2 more, not shown
$195
$695
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfree delivery
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work
Smallest body text is 10px (base ~28px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.14×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
14 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
240 of 352 interactive targets are under 44×44px on mobile.
smallest: “*” at 6×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
43 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:19 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
This funnel: 100% of text passes AA · top corpus funnels average 93%.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
