Body text size
type:Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Faq
▲ strongest
2 tactics
ecommerce · Aug 9, 2026
alpacabag.app
5/100 Sparse
Scores higher than 3% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 7%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Walk 24 links on the entry page, 19 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Route planning FAQ — AlpacaBag | AlpacaBag
- Meta description
How to build a route, use the route library, adapt a shared plan, open in Yandex Maps and Google Maps, repeat a trip, checklists, and tokens.
- Headline
Route planning FAQ
- Section headings
Questions about routes, trips, and AlpacaBag features
How do I create a city route?
How do I create a road trip route?
I do not know the exact place I want — what should I do?
I have been to this city three times — how do I find something new?
How do I plan a trip with several cities?
How much does a route cost and what are tokens?
Can I ask questions about a specific attraction?
+1 more, not shown- Buttons and links
EN Change language
How do I create a city route?
How do I create a road trip route?
I do not know the exact place I want — what should I do?
How do I plan a trip with several cities?
How much does a route cost and what are tokens?
Can I ask questions about a specific attraction?
Have no idea where to go?
What is the route library?
How do I adapt someone else's route?
+2 more, not shown
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 3
Answers buyer objections
Route planning FAQ
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Anchor / strikethrough pricing
98 of the 185 ecommerce funnels we checked
On-page review wall
91 of the 185 ecommerce funnels we checked
Free shipping
72 of the 185 ecommerce funnels we checked
Express wallets
31 of the 185 ecommerce funnels we checked
Money-back guarantee
31 of the 185 ecommerce funnels we checked
Proof at every step
27 of the 185 ecommerce funnels we checked
Countdown / urgency timer
15 of the 185 ecommerce funnels we checked
Per-unit price anchor
9 of the 185 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:29% of measurable text passes WCAG AA. 4+ runs fail.
worst: “@alpaca_bag” at 2.98:1 (14px, #1fa388 on #f6f9f7). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“logo.svg” is 917px wide, displayed at 140px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing4
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 1.0 MB across 111 measurable resources, but 43 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f6f9f7
accent#f6f9f7
bg#ffffff
surface#f6f9f7
text#637d9c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Nunito · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
