Funnel Design Library · The ad sells, the page confirms
The ad sells, the page confirms
Every card is a real multi-step funnel we walked and measured, and every one of them takes this approach. The ad sells; the lander confirms a decision already made. Open any to see its full teardown, or read how the approach works.
Showing 5 of 29 funnels
No playbooks yet.
The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce the Evidence Coverage Score; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1391 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.