saas · Aug 9, 2026

xpenser.cleverbrush.com

30/100 Sparse

Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 11%.

4 conversion tactics detected
2 pages captured
12 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 30 links on the entry page, 17 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

PressLogo wallDemo / docs

Register

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Self-hosted Personal Finance Tracking
Meta description: xpenser is an open-source, self-hostable personal finance tracker for income, expenses, dashboards, multi-currency reports, API access, MCP, and Telegram workflows.
Headline: Self-hosted personal finance tracking with xpenser
Section headings: Product-led paths for finance trackingReal screens, not a placeholder finance appAPI access is a product surfacePersonal finance workflows firstLearn Cleverbrush from a working appConnected entry pointsStart hosted, then self-host when readySelf-hosted personal finance tracker+7 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of xpenser.cleverbrush.com — **Nav**0% down the page

Hero section of xpenser.cleverbrush.com — **Hero**1% down the page

Logos section of xpenser.cleverbrush.com — **Logos**44% down the page

Footer section of xpenser.cleverbrush.com — **Footer**90% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path2 of 4

Lead-capture form email, password, confirmPassword

Offers a demo or docs entry point API REFERENCE

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“toolfio-light-badge.png” is 834px wide, displayed at 200px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Worth knowing2

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.3 MB across 39 measurable resources, but 48 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#020617

accent#020617

bg#ffffff

surface#f1f5f9

text#64748b

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog24px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

22pxAa

24pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa800

FAMILIES

ui-sans-serif

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel