Body text size
type:Smallest body text is 10px (base ~17px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$0.00005 +4 more
saas · Aug 15, 2026
posthog.com
95/100 Excellent
Scores higher than 99% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 99%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 95 · mobile 95.
Walk 92 links on the entry page, 76 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
Progress
6 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans
Same 8 conversion tactics detected since 2026-07-30.
- 8 tactics 2026-07-30
- 8 tactics 2026-08-01
- 8 tactics 2026-08-02
- 8 tactics 2026-08-03
- 8 tactics 2026-08-05
- 8 tactics 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
PostHog – We make your product self-driving
- Meta description
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
- Headline
Shift your product into self-driving mode
- Section headings
Ask PostHog anything
Work on pull requests together
Improvements, ready for review
Social proof
All your data, working together
Usage-based pricing
Why PostHog?
Bedtime reading
+1 more, not shown- Buttons and links
Products Pricing Docs Community Company More
Products
Docs
Community
Company
More
Get started – free
22 more
Ask PostHog anything
Fix bugs from Slack
+2 more, not shown- Prices on the page
$0.00005
$0.005
$0.0001
$0.000015
$0
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
8 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $0/mo, $250/mo, $750/mo
Action path3 of 4
Puts proof in the first viewport
Join 500,000+ teams already shipping with PostHog.
Offers a free trial or free tier
free tier
Offers a demo or docs entry point
docs link
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
Puts a number on adoption
500,000+ teams
Friction reduction2 of 2
Answers buyer objections
Pricing FAQ
Offers a free trial or free tier
also shown under Action path
Value reinforcement2 of 2
Compares itself against alternatives
Feature comparison
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
3 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 11 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 9 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion9 of 16 measured checks need work
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 1.16:1 (13px, #ffffff on #eeefe9). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Language declared
a11y:No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
Form labels
a11y:4 of 11 form fields have no label (+2 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:43 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 8.7 MB across 340 measurable resources. 110 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:82 images are shipped at more than 2x the width shown.
“PRODUCT_ANALYTICS_hog_23b2808c18” is 1676px wide, displayed at 281px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:298 of 426 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 30×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
13 of 86 content images (15%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Link text
7 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b62ad9
accent#b62ad9
bg#e5e7e0
surface#ffffff
text#374151
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
RoundHog
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
