Body text size
type:Smallest body text is 12px (base ~40px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
1GBP +14 more
saas · Aug 15, 2026
wise.com
60/100 Partial
Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 70 · mobile 50.
Walk 142 links on the entry page, 99 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
5 → 6 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-08-09
- 6 tactics 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
46 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Wise: The international account | Money without borders | Wise United Kingdom
- Meta description
Banks charge a lot for overseas transfers. We don't. Transfer money abroad easily and quickly with our low cost money transfers.
- Headline
The current account for home and abroad
- Section headings
We move billions for millions worldwide, every year
The account that moves with you
The world's banks and businesses run on Wise
One smart app, 60 million downloads
Your money, not ours
Take Wise everywhere you go
Wise works nearly everywhere
Products
+8 more, not shown- Buttons and links
Skip to content
Personal
Business
Platform
EN
Help
Log in
Sign up
Open an account in minutes
Send money now
+2 more, not shown- Prices on the page
1 GBP
1.1697 EUR
20,000 GBP
3.79 GBP
40.03 GBP
1,165.23 EUR
1,139.20 EUR
1,137.50 EUR
+7 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free plan
Offers a demo or docs entry point
documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
8 million customers
Friction reduction2 of 2
Answers buyer objections
Can I set up my account before I move? How many currencies can I have in my Wise account?
Offers a free trial or free tier
also shown under Action path
Value reinforcement2 of 2
Compares itself against alternatives
Sending 1,000 GBP withRecipient gets(Total after fees)1,165.
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Line height
type:Body line-height is 0.85×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Page weight
weight:At least 17.5 MB across 276 measurable resources. 233 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:13 images are shipped at more than 2x the width shown.
“gn_personal_eda.webp” is 1920px wide, displayed at 372px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:247 of 303 interactive targets are under 44×44px on mobile.
smallest: “1” at 6×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
7 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#9fe870
accent#9fe870
bg#ffffff
surface#ecf9f9
text#163300
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox105px
Jumps over the lazy dog89px
A subheading in their voice59px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
25pxAa
29pxAa
40pxAa
59pxAa
89pxAa
105pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa900
FAMILIES
Wise Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
