content · Aug 9, 2026

whatthegif.com

30/100 Sparse

Scores higher than 19% of 1,391 multi-step funnels we have measured.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 30 · mobile 30.

Walk 67 links on the entry page, 59 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Convert
Step 1 · Convert1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Convert
01

Convert

▼ thinnest
0 tactics

no named tactics detected on this step

Convert
02

Convert

▲ strongest
1 tactic
FAQ
Convert
03

Convert

1 tactic
FAQ

In their own words

11 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Convert Any Video to GIF, Free and In Your Browser
Meta description
Every What the GIF converter in one place: mp4, mov, webm, screen recordings and more to GIF. Free, frame-perfect, nothing uploaded.
Headline
Turn any video into a GIF.
Section headings
FormatsSourcesQualityPrivate & freeBy platformComparisonsMake something
Buttons and links
GIF Converter, No Sign-Up gif converter no sign up

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of whatthegif.com
Nav0% down the page
Hero section of whatthegif.com
Hero3% down the page
Features section of whatthegif.com
Features14% down the page
Footer section of whatthegif.com
Footer92% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 1

Answers buyer objections Questions, answered Does converting an MP4 here cost anything? Is the MP4 uploaded while i

What we didn’t find

4 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 5 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

65% of measurable text passes WCAG AA. 4+ runs fail. 43% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Gif” at 2.96:1 (18px, #494ae4 on #141418). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

19 of 32 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 97×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Not measurable1

Page weight

At least 0.2 MB across 12 measurable resources, but 18 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fffdf8
accent#fffdf8
bg#fffdf8
surface#fffdf8
text#141418
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog26px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
22pxAa
26pxAa
60pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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