affiliate · Aug 3, 2026

whatpetshouldiget.com

20/100 Sparse

Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 80 affiliate funnels in that group, higher than 3%.

2 conversion tactics detected
2 pages captured
11 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 20 · mobile 20.

Walk 102 links on the entry page, 72 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 2 conversion tactics detected since 2026-07-30.

2 tactics 2026-07-30
→
2 tactics 2026-08-02
→
2 tactics 2026-08-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

1 tactic

FAQ

Compare.Html

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: What Pet Should I Get? Free Pet Quiz & Care Guides
Meta description: Take our free pet quiz to find the perfect pet for your family. Care guides for 45 pets — dogs, cats, reptiles, fish, birds and more — with breeds, costs, and supplies.
Headline: Find Your Purrrrrfect Pet!
Section headings: Browse pets by category🌟 Pet of the DayPopular pets🧠 Test Your Animal Knowledge!🎮 New! Play our pet gamesWhat pet should I get? Start here.Common questions about choosing a petHelpful pet guides+5 more, not shown
Buttons and links: 🤔 Which Pet? ▾📚 Resources ▾🐾Pet Supplies Shop

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 3

Discloses its affiliate relationship disclosure present

Friction reduction1 of 1

Answers buyer objections What pet should I get? What is the easiest pet to take care of? What is a good first pet f

What we didn’t find

8 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 10 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Ranked "best of" list 114 of the 129 affiliate funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Outbound offer CTAs 7 of the 129 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “🐾 Browse all pets” at 2.03:1 (17px, #ffffff on #52c4df). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

121 images are shipped at more than 2x the width shown.

“dog.svg” is 512px wide, displayed at 25px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

127 of 175 interactive targets are under 44×44px on mobile.

smallest: “See all 45 →” at 84×23px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ff7a59

accent#ff7a59

bg#ffffff

surface#fff8ef

text#3a3340

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog46px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

12pxAa

13pxAa

14pxAa

16pxAa

17pxAa

18pxAa

21pxAa

26pxAa

30pxAa

46pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Fredoka · Nunito

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel