affiliate · Aug 15, 2026

comparitech.com

100/100 Excellent

Scores higher than 99% of 1,391 multi-step funnels we have measured. Among the 80 affiliate funnels in that group, higher than 96%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 100 · mobile 100.

Walk 254 links on the entry page, 130 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

8 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 8 → 9 across 8 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 8 tactics 2026-07-21
  2. 9 tactics 2026-07-30
  3. 9 tactics 2026-08-01
  4. 9 tactics 2026-08-02
  5. 9 tactics 2026-08-03
  6. 9 tactics 2026-08-05
  7. 9 tactics 2026-08-12
  8. 9 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
3 tactics

$1.9  ·  80% off  ·  1 proof point

ReviewsTrust badgesPress
Vpn
02

Vpn

▲ strongest
8 tactics

$2.99 +24 more  ·  75% off  ·  subscription  ·  3 proof points

ReviewsComparisonFAQTrust badgesFree trialLogo wallPricing tiersDemo / docs
Antivirus
03

Antivirus

7 tactics

$39.99 +21 more  ·  73% off  ·  2 proof points

ReviewsComparisonFAQTrust badgesFree trialLogo wallUsage proof
Password Managers
04

Password Managers

7 tactics

$2.99 +5 more  ·  60% OFF  ·  2 proof points

ReviewsComparisonFAQTrust badgesFree trialLogo wallPricing tiers

In their own words

6 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Comparitech - Tech researched, compared and rated
Meta description
Tech researched, compared and rated
Headline
Tech Research, Comparisons & Ratings You Can Trust
Buttons and links
SearchExplore Popular Posts Latest News
Prices on the page
$1.9

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of comparitech.com
Nav0% down the page
Footer section of comparitech.com
Footer81% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“3.3 / 5”

What we found

9 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Action path2 of 2

Puts proof in the first viewport NordVPN Review (Save Up To 77% + Get 3 months Free)
Sends visitors to a merchant to buy GET DEAL >

Trust & proof3 of 3

Shows customer logos or a trusted-by claim used by
Puts a number on adoption 50 million users
Discloses its affiliate relationship disclosure present

Friction reduction1 of 1

Answers buyer objections Does NordVPN offer a student discount? If you’re a student, you can get an exclusive disco

Value reinforcement2 of 2

Compares itself against alternatives Search English VPN By Use Best VPNs of 2026 Business VPN Net
Puts a number on adoption also shown under Trust & proof

What we didn’t find

1 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see1 of 10 applicable

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 16 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

2 of 12 form fields have no label.

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

27 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“Norton_Horizontal_for-Light-Background.j” is 2401px wide, displayed at 135px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

300 of 395 interactive targets are under 44×44px on mobile.

smallest: “Antivirus” at 42×12px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Image alt text

1 of 57 content images (2%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

a11y:image-alt-text
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

7 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.4 MB across 11 measurable resources, but 188 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list p2: ranked listAffiliate disclosure p2: disclosure presentOutbound offer CTAs p2: GET DEAL >

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0093d3
accent#0093d3
bg#ffffff
surface#f3f3f3
text#444444
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog21px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
21pxAa
38pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa600
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
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